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Levi’s has a historical association with music (from Woodstock to Flat Eric and beyond). This has given them credibility and kudos with a youth audience for decades. The brand needed to reignite this connection.
In partnership with Warner Music, Levi’s now runs Music Projects across Europe - studio spaces and mentorship with industry-leading figures such as Loyle Carner which help young people to explore and express their love of music.
